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  • #Conferences
  • #Convention
  • #Catering

Volkswagen Annual Convention ’25

Internal public.
Madrid, Spain.

We organised a new Volkswagen Annual Convention, this time at La Quinta de Jarama, gathering more than 400 attendees between delegations and dealers from all over Spain.

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This annual event was notable for reviewing the achievements of 2024 and defining the challenges of 2025 under the leadership of Enric Pifarré, the new CEO of the Volkswagen Group.

One of the most eagerly awaited moments was the unveiling of the new Tayron, unveiled after a spectacular staging, with details presented by Stefan Wallburg, the Group’s designer.

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In addition, the day included an exhibition of iconic models, including the Volkswagen GTI MK1 and the exclusive Golf 50th Anniversary, which captivated the participants with their design and historical legacy.

This meeting strengthened the collaboration between dealers and branches, consolidating a common vision to face the challenges of the future.

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