- #Activation
- #Show
Volkswagen Annual Convention ’24
Internal public.
Madrid, Spain.
For yet another year, we held the Volkswagen Group’s Annual Convention, where we brought together 420 people, including the dealer network and the brand’s in-house team.
To give the event a unique touch, we were inspired by the #LateNightShow format, in tune with Andreu Buenafuente’s renowned show #LateMotiv. And to elevate the experience even further, we counted on the special participation of Andreu Buenafuente as master of ceremonies, adding his characteristic touch of humour and professionalism.
But the fun didn’t end there!
The Late Motiv band offered a live show and we had the exceptional collaboration of Raúl Pérez, who captivated the audience with his interpretations of famous characters.
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