- #Design
- #Construction
- #Booths
- #Fairs
SONY at ISE ’25
External public.
Barcelona, Spain.
Another year, and that makes three together, accompanying SONY at ISE 2025 thanks to buildUP – by Fira Barcelona.
A trade fair that has become the epicentre of technological innovation in Europe and is held every year at Fira Gran Via, Barcelona.
Render
Reality
Following the Japanese values of the brand, we have developed a design that evolves from the last edition, keeping the same principles, and is inspired by a traditional Japanese element: the Shoji walls, an iconic element that contributes to the feeling of harmony and serenity.
More projects
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GSMA Mobile World Congress ’24
GSMA & FIRA
Design, decoration and construction of multiple spaces for the #MWC.
Construction
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Airspan at MWC ’24
Airspan
Design and construction of the brand's stand for the leading trade fair in the world of connectivity.
Construction
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GSMA Mobile World Congress ’23
GSMA & FIRA
16 years together with Fira de Barcelona and GSMA building the future of connectivity at the Mobile World Congress.
Construction
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Segway at MWC ’23
Segway
We were behind the design and construction of an interactive space at MWC 23´.
Construction
