- #Activation
- #Convention
- #Training
CUPRA Tribe Convention ’25
Internal audience.
Bracelona, Spain.
We organized an extraordinary event aimed at providing CUPRA Masters and CUPRA Experts— professionals who foster close, lasting relationships with the clients—with an unparalleled opportunity to immerse themselves in the brand’s DNA and gain in-depth knowledge of two groundbreaking models: CUPRA Terramar and CUPRA Tavascan.
This multi-day event combined training, preparation, and hands-on experience to fully equip participants to hit the market as confident brand ambassadors and experts.
Each two-day program offered attendees the chance to:
- Experience Real World Driving: A Scenic Test Drive showcased the vehicles’ comfort and performance in real-life conditions, underscoring their unique capabilities on the road.
- Evaluate Against Competitors: On a specially designed circuit, participants compared CUPRA models to four competitor vehicles through dynamic tests, assessing and experiencing the distinct strengths of each car.
The CUPRA Tribe Convention elevated the driving experience to a whole new level, leaving an unforgettable impression on all who participated.
More projects
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CUPRA at IAAMobility ’23
CUPRA
Design and construction of the #CUPRADarkRebel pavilion at #IAAMOBILITY2023.
Construction
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We organized a user experience for the brand at the prestigious gastronomic fair.
Corporate Events
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Design of the CUPRA space at the 2023 Motor Show.
Construction
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Event presentation of new models, winner of several awards, both locally and internationally.
Construction
