- #Design
- #Construction
- #Retail
- #Flagship
CUPRA Flagship – ISTAMBUL
General public.
Madrid, Spain.
CUPRA landed in Istanbul with its new CUPRA City Garage, a space that embodies the connection between Europe and Asia.
In this iconic flagship store, we have combined the Mediterranean style of Barcelona with the vibrant essence of Turkey, creating a unique cultural meeting point through innovative and striking design.
Reality
Render
The highlight: A spectacular copper sculpture in the shape of a bridge, symbolising the union between European and Asian graffiti art. This element reflects the essence of Istanbul as a crossroads of cultures and reinforces the concept of connection at the heart of CUPRA.
More than a flagship store, this space redefines CUPRA’s vision, consolidating CUPRA as a brand that transcends the automotive world to become a lifestyle.
More projects
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CUPRA Flagship – PARÍS
CUPRA
Design and interior design of a new CUPRA City Garage, located in the central district of La Madelaine in Paris.
Construction
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IMD CUPRA Terramar
CUPRA
We organised a special IMD for the launch of the CUPRA Terramar model. As the car bears the name Terramar, we wanted to reflect its essence through experiences that connected with both the sea and the land. To this end, we designed two memorable scenarios: an event at the sophisticated Beach Club Bastian in Barcelona, evoking the maritime spirit, and a vibrant nightclub at the historic Terramar circuit in Sitges, the birthplace of the brand.
Corporate Events
