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AURA at AMWC
External public.
AMWC Fair, Mónaco.
Within the Hexagon group, AURA is the facial recognition software division designed to offer the best personalised treatment for each patient.
For their participation in AMWC, one of the most important international aesthetic fairs, located in Monaco, we were in charge of the conceptualisation, design and construction of their stand. We maintained the brand identity that we had developed in previous events, opting for a warm and welcoming design, in contrast to the cold and non-functional spaces that predominate in the sector.
Our aim was to create an atmosphere that would invite visitors to approach, feel comfortable and discover the brand’s products in a natural way.
Among the stand’s highlights:
- Photo Opportunity: An interactive space for visitors to take away a souvenir of the brand, reinforcing its top-of-mind positioning.
- 3D Installation: In the central area, we designed a wooden facial sculpture where images of AI-generated faces and real customers were projected.
- Personalised Experience: Four workstations where professionals performed live facial tests.
- Meeting Zone: A more informal area to generate networking and conversations in a relaxed atmosphere.
A stand designed not just to showcase technology, but to connect with people.
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