Dicom revolutionizes Splau Shopping Center
We created SplauLab for the reactivation of the Splau CC. Our objective: to attract a young audience and make it a reference point for leisure activities.
In order to reactivate its social events, Splau Shopping Center has entrusted us to organize SPLAULAB. From June 15 to 19 we create, build and organize a scenario of leisure and urban trends full of activities and free workshops and prizes. A meeting where the latest trends in beauty, fashion, music and social networks came together. Our goal was to create an entertaining and above all safe space for the Z generation.
Among the workshops and activities we had the customization of T-shirts and sneakers from the hand of Print Workers Barcelona and Kicks Pel Barri respectively; Albert Regadera, was in charge of creating the 3 designs that could be printed on the t-shirts; the possibility of becoming a DJ for 30 minutes with Eumesbeauty workshop with eyelash extensions flash service and eyebrow design and waxing with thread with Lashes & Goa Tik Tok challenge specifically for the event with Laura Mullor (tiktoker with 1.3 million followers), as well as different tiktokers that were present throughout the days of the event; and the Fun Boxeswe created two boxes designed by the artist Alex Martineztwo spaces that, without a doubt, screamed for you to have your picture taken there.
The raffles were linked to the Tik Tok Challenge, in which 3 prizes of 300€, 200€ and 100€ were awarded to spend in any Splau space. At the end of this month, two €150 vouchers will also be awarded to the two best photos taken at the Fun Boxes.
